HIGHLIGHTS

• Branding is not rocket science
  
• Creativity and originality component involved with marketing
  
• Concept of brand equity and how to build measure and manage it.
  
• Long term profitability of their brand strategies
  
• How to adjust branding strategies over time and geographic boundaries to maximize brand equity.
  
• Alternative branding strategies and how to devise brand hierarchies and brand portfolios
  
• How to be a good advertising client.
  
• Consumer insight
  
• Measuring Brand’s health
  
• Top 10 integrated marketing trends for 2010.
  
• Social media answer to the weak brand.
  
• CSR the brand strategy to create competitive advantage.
  
• Evaluate distribution health of a Brand in a Territory, Sector, Unit, Town, and Zone.
  
• The future of brand experience in the wireless age.
   

Who Should Attend ? 

• Brand Activation Directors, Head of Brand Management, Senior Brand Managers, Brand Managers, Manager Involved in ATL/ BTL Activities ( Activation Managers)
  
• Marketing Directors, Head of Marketing, Senior Marketing Manager, Marketing Manager
  
• Sales Director, Head of Sales, Regional/Area Sales Manager, Senior Sales Manager, Sales Manager
  
• Head of Product Development
  
• Customer Services Head, Quality Assurance Heads
  
• CEO’s/Chairman/Managing Directors
  
• Services Marketing Heads, Services Quality Heads, Business Unit Heads
  
• Consultants